My goal has always been to help creative ideas leave the page and become part of someone’s world, one way or another.

That’s taken me from reporting and writing music and culture stories across Chicago and Orlando to scouting around 15 emerging artists a week and helping book talent at The Hotel Cafe in Los Angeles. I’ve also worked hands-on in production and creative development with Rookie, supporting projects from concept to execution through music videos, editorial pitches, artist development, and creative direction.

Studying music alongside a journalism BA has helped turn a lifelong passion into a more informed understanding of the language, structure, and context behind the work I cover. I bring that knowledge into projects built from the ground up, from founding my own independent music editorial platform, JaviRadio, to becoming Pegasus Music Group’s first Director of Editorial and defining the role.

Whether it becomes a story, a campaign, a platform, or an experience, I want to help take the idea further.