Worked closely with emerging artists and industry professionals while gaining hands-on experience in artist development and music marketing. My role focused on researching up-and-coming artists, analyzing current music trends, and crafting weekly pitches to executives in order to book the artists a spot to perform at The Hotel Cafe venue.
Contacted and coordinated with 15 artists per week to streamline booking outreach ahead of weekly shows at The Hotel Café, a Los Angeles venue known for spotlighting rising talent and hosting early performances from artists such as Adele, Katy Perry, and Mac Miller.
Over the past few years, I’ve helped develop the upcoming Rookie EP from concept through rollout, working across creative direction, production, artist development, and release strategy to bring the project’s story fully to life ahead of its planned year-end release.